About Us

Join forces with a trusted partner

Let’s Make Construction Better…

With an entrepreneurial mindset and a corporate legacy, we consistently pursue our objectives with a lean, results-driven approach. Backed by over 15 years of experience in the Middle Eastern market, we combine deep industry expertise, strong trusted partners network and corporate know-how to help businesses establish a sustainable presence in the building materials sector.

Mission.

Support Western brands in making swift, cost-effective market entry, ensuring sustainable success in healthcare, education, and hospitality across the Middle East.

Vision.

Elevate construction standards in the Middle East by opening doors for Western companies, driving innovation, sustainability, and enhanced customer experiences across the healthcare, education, and hospitality sectors.

How it all started with our founder…

With over a decade of experience in sales and strategic marketing tailored to the Middle Eastern market, Mohamed has effectively steered major building materials corporations in their expansion across the Middle East and Africa.

Throughout his experience, He saw that Western companies frequently have trouble getting the attention of trustworthy local dealers who grasp their business needs and are ready to invest for sustainable growth. This issue drove him to start FitOut Trade.

At FitOut Trade, we create the foundation for Western brands to establish a strong local presence, attracting key building materials dealers to strategically partner with them.